Category of One: The Arbitrage of Authenticity

The market dynamics of being yourself

Author

Jemima Cooper
31 Oct • Estimated Reading Time: 4 minutes

The opportunity isn't in being the best – it's in being the only

In the pursuit of "professional," we've created a market so saturated with polished mediocrity that authenticity has become a scarce resource.

Table of Contents

The Search Difficulty for generic professional services? Sky-high.
The CPC for standard business keywords? Eye-watering.
The competition for being another "expert" in your field? Suffocating.

Then again -

The cost of acquisition for being uniquely yourself? The competition for your authentic voice? The search difficulty of genuine story?

All none-existant, close to zero or surprisingly low.

Let me give you some data points:

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